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How Does Rack Doctor sell rack and pinions so LOW ?????
The Rack Doctor has been rebuilding rack and pinions for over 20 years. At Rack Doctor we are continually asked how do we sell rack and pinions so cheap. The answer is simple.
Much like other industries when a consumer purchases a remanufactured rack and pinion assembly the unit goes through many different mark ups. I welcome you to do the math with your local parts store. But for now I will try and give a simple break down of how the Auto Parts Industry usually marks up a product.
The manufacturer like Rack Doctor will build a part and sell the part to whats called a WD (warehouse distributor). This distributor takes the part and marks the part up 30% to 40 %, and then in turn sells the part to a Jobber (this is your local parts store). The Jobber (local parts store) then will mark the part up again, usually 30%-40% and sell this part to a installer (this is usually your mechanic). If you are using a mechanic they will mark the part up anywhere from 50% to 100%. If you are buying the part directly from the parts store, then the parts store will normally mark the part up 60% rather than the 30% they would normally mark the part up to a regular mechanic, who is a regular customer of the parts store.
After 20 years of working in the industry The Rack Doctor is remanufacturing rack and pinions offering WD pricing direct to the consumer. The prices listed on the web site are directly related to pricing in the industry that we would normally sell to warehouses.
All units are 100% remanufactured with new bellows (boots). units come complete with inner tie rods. The units are the same unit you would purchase from any parts store across the country. For many years the Rack Doctor has sold to many of the same parts stores you currently buy from today.
In todays economy many of the rebuilders are looking for ways to cut corners in their manufacturing process. They have many salaries to cover employee benefits to cover. Large rent bills and in most cases working on other peoples money. The Rack Doctor is completely self sufficient. We own the building as well as all the equipment and tooling on site. We have very little overhead this allows us to sell rack and pinions at the pricing we do.
I see many other remanufacturing companies come and go they spend great deals of money on fancy boxes or advertising. Salaries for people to answer the phones, while others contribute nothing to the product. We at Rack Doctor are 100% hands on giving you the experience of 20 years in the steering industry at your disposal. When you call, day or night 7 days a week you will speak directly to someone who can answer all of your questions on the spot. If we do not answer (please leave a message) it is more than likely due to the fact that we have our hands in a rack and pinion doing surgery.
If you have any questions please feel free to give us a call and let us help you determine weather or not you need a rack and pinion for your vehicle. We are here to help and always happy to do so when we can.
Thanks for visiting the Rack Doctor Web site.
Rich.... Aka The Rack Doctor